Welcome to the second part of my favourite things from Pick Me Up festival 2015.
I watched a lecture by Robert Sollis, co- fonder of
Europa on how they developed this year's identity for the festival. The studio developed several different variations of their typeface to create a dynamic visual identity which I think looks appropriate to the event, which is about innovation, the handmade and unique.
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| Examples of the typefaces |
The promotional posters for the event were hand screen-printed in three colours, and those that were too big were painstakingly hand painted (such as the large sign right outside the venue). I love the overprinting on the spotty words.
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| Screen printed poster |
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The wall inside the Pick Me Up platform room was covered in these posters, with keywords about the event.
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| Screen-printed keywords (borrowed from PMU Facebook page) |
One of the most interesting things to me about the identity was the way that they used the colour separations from the screen-printed posters to inspire some cut out large installations for inside of the festival. I always think it's really cool how you can sometimes still make sense of an image/ text even when not all of the colour separations are present (when screen-printing). You can see on the image below what I'm on about (sorry it is a bit dark!)
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| Installation with parts of the typeface visible |
Back to some of my favourite works.
I had a go at using a printing machine with
Sope Studio. They had prepared a series of background patterns, which you could choose from and then choose a second tile to be printed on the top, creating some really cool bits of art (they're all featured on a special
Instagram page). Here's mine:
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| Sope Studio tiles |
The guys also had some great work for sale, some was again based on geology and rocks (a bit of a theme going on!) such as this one by
Lydia Shirreff, and some more of their lino printed tile designs.
Finally I bought a print by
LaTigre, a graphic design studio based in Milan, directed by the designers Luisa Milani and Walter Molteni. I really liked the geometry and simplicity of this screen print, but it also has texture when you look closely.
There were lots of other amazing artists but I can't write about them all, so I advise that you visit immediately! The exhibition is on until 4th May at
Somerset House.
I realised that I had totally forgotten to mention the marvellous stand that was
Ohh Deer! They were extremely nice and let me make a lovely Deer themed greetings card by sticking lots of stuff and scribbles together and then they had a postbox to post it to a friend.
I bought some coasters from them to brighten up my desk.
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| Glam rock coaster Gemma Correll |
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| Elephant by Sophie Corrigan |