I watched a lecture by Robert Sollis, co- fonder of Europa on how they developed this year's identity for the festival. The studio developed several different variations of their typeface to create a dynamic visual identity which I think looks appropriate to the event, which is about innovation, the handmade and unique.
|Examples of the typefaces|
|Screen printed poster|
|Screen-printed keywords (borrowed from PMU Facebook page)|
|Installation with parts of the typeface visible|
Back to some of my favourite works.
I had a go at using a printing machine with Sope Studio. They had prepared a series of background patterns, which you could choose from and then choose a second tile to be printed on the top, creating some really cool bits of art (they're all featured on a special Instagram page). Here's mine:
|Sope Studio tiles|
Finally I bought a print by LaTigre, a graphic design studio based in Milan, directed by the designers Luisa Milani and Walter Molteni. I really liked the geometry and simplicity of this screen print, but it also has texture when you look closely.
There were lots of other amazing artists but I can't write about them all, so I advise that you visit immediately! The exhibition is on until 4th May at Somerset House.
I realised that I had totally forgotten to mention the marvellous stand that was Ohh Deer! They were extremely nice and let me make a lovely Deer themed greetings card by sticking lots of stuff and scribbles together and then they had a postbox to post it to a friend.
I bought some coasters from them to brighten up my desk.
|Glam rock coaster Gemma Correll|
|Elephant by Sophie Corrigan|